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Experimental Marketing - What is it?

January 26, 2010 | Leave a Comment

So one more marketing catch phrase has been coined and now people far and wide are left scratching their heads, trying to come up with a solid definition for experimental marketing. What is it and is it something that once you understand, you can use to your benefit? So now lets dig in and see what we can find.

Off the top we can pretty much agree what Experimental Marketing is not. It's not conventional marketing. So what it is any type of marketing that basically falls outside of conventional norms. Sounds simple? Well it's not because in this information age of the Internet, anything that falls outside of the norms opens a veritable can of marketing worms.

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